Your New Career?
At the same time that traditional vehicles for journalists — newspapers, magazines, and even television — have retreated in the face of the tidal wave of web-based content, companies are finding that traditional advertising is also losing out to new ways — blogs, Twitter, Facebook, Pinterest — for consumers to hear about new products and to get information and endorsements.
Consequently many companies are developing increasingly sophisticated content, often written by out-of-work journalists, to develop consumer awareness, purchase, and loyalty towards their products or services. In some cases, companies are combining areas such as marketing and communications under a new C-Suite title: Chief Content Officer.
There is now a quarterly journal for Chief Content Officers (http://www.contentmarketinginstitute.com/chief-content-officer/) but the idea of the role is so new few people have heard of the concept much less get their company organized to develop and deliver high-quality content. Indeed, when I tried to…
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